Media 10 Sells 100% OPTICAL to CloserStill

Media 10, an award-winning events and publishing company, recently announced the sale of its flagship event, 100% Optical, to CloserStill Media. This marks the second time the independent organizer has successfully divested a major trade show, following the 2019 acquisition of Design Shanghai by Clarion.

Launched in 2014, 100% Optical rapidly rose to prominence, attracting over 10,000 annual visitors and occupying nearly 20,000 square meters at Excel. The next edition is scheduled for March 1st-3rd, 2025. The sale represents another significant achievement for Media 10, which has established itself as a specialist in launching, growing, and selling large events across a variety of industries.

Media 10 CEO Lee Newton shared his perspective on the transaction, stating, "While we never plan to sell any of our events, we remain open to offers that align with our business objectives. Our commitment to delivering world-class events has enabled us to cultivate a strong portfolio of market-leading properties. We are delighted that a company with CloserStill's reputation will carry on the legacy of 100% Optical."

Looking ahead, Newton emphasized Media 10's continued pursuit of new opportunities, saying, "We are always seeking fresh ideas and innovative projects to drive growth. Our independent status enables us to act swiftly and decisively - a key component of our success. The sale of two trade shows in the past four years is a testament to our team's dedication and hard work, and we invite like-minded individuals to join us in our mission."

Matthew Butler, CloserStill Media's Group Managing Director, expressed his enthusiasm for the acquisition, "We are thrilled to welcome 100% Optical into our healthcare portfolio. Media 10 has done an exceptional job cultivating a premier event for delegates and exhibitors alike, and we look forward to building on this strong foundation in partnership with key stakeholders such as the Association of Optometrists (AOP)."

As Media 10 continues to shape the future of the events industry, its commitment to excellence and adaptability remains unwavering. Visit Media-ten.com for more information on the company and its projects