MYKITA Unveils Captivating New Metals and Acetates

Founded in Berlin in 2003, the first MYKITA premises were settled in a former children’s day care, called Kita in German This inspired not only the name My Kita, but also our culture of curiosity and play We started with a clear aesthetic vision and a readiness to do things ourselves. Creating an open-minded work environment and a sense of integrity toward everything in and around the product came intuitively

MYKITA started out in the same independent and pioneering spirit that shaped our hometown, Berlin. With no one to manufacture our original eyewear designs, the decision was made to set up the in-house production Developing our own tools and processes to meet design requirements has since become a principle of how MYKITA operates and one of our greatest assets At its heart, the modern manufactory is the combination of specialised craftsmanship and adapted new technologies

In 2014, MYKITA settled into a historic building in the heart of Berlin Kreuzberg. Headed by founder Moritz Krueger, the team at MYKITA HAUS is a mix of people with diverse cultural backgrounds and individual talents who guide the product through every stage The interplay between people and disciplines drives the joy for experimentation and commitment to quality reflected in our products

H A N D M A D E I N B E R L I N

Mykita proudly presents its latest collection of frames through a visually stunning campaign set in the Stockholm archipelago Photographer Ben Beagent skillfully captures the essence of Mykita's pure and radical aesthetic, highlighting the brand's commitment to modern constructions, balanced silhouettes, and refined color compositions

The campaign features a blend of close-up and distance shots, emphasizing the unique atmosphere and strong mood that define Mykita's visual identity. The raw scenery and crisp, clear light of the archipelago serve as the perfect backdrop, reinforcing Mykita's dedication to pure, understated elegance and minimalist aesthetics

With this captivating campaign, Mykita continues to push boundaries and showcase its innovative approach to eyewear design Discover the new collection and immerse yourself in the world of Mykita, where form and function blend seamlessly to create truly exceptional frames